Meet The Team

Our mission is to transform generations of New Zealand families with financial education and advice.

We are a team of financial coaches who journey with our clients to give them and their families a secure financial future.

We’re not a bunch of lone rangers. Our team environment means everyone has the support they need to grow! 

Our Team Members

Jeff Elias

Founder & Wealth Strategist

Winner of the 2016 Professional Advisers Association New Adviser of the Year, Jeff worked previously as a mortgage debt reduction specialist and has an intimate knowledge of mortgages. He likes to look for creative solutions where required and enjoys showing people how to structure and pay their mortgage off quickly. 

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Jeff loves working with and spending time with his wife, Jacque, and is a father of five. He also enjoys tennis and walking his dog, Chase.

Jacque Elias

Managing & Programme Director

Jacque’s personal mission is to bring hope to families. Whether it was through her previous careers in speech therapy and children’s ministry or in her current role as Managing & Programme Director, the wellbeing of families is where her heart is. 

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Through her own financial literacy journey, she has managed the finances of businesses she has owned as well as transforming her personal finances from desperate to thriving. She enjoys spending time with her husband and four bonus children and has been known to sing and dance a bit too.

Michelle Domenghini

Client Care & Compliance Manager

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Michelle is inspired by learning and believes our potential grows as we grow, so there is always more to experience.

Charily Tan

App Content Specialist

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Her eye for design and attention to detail help deliver a seamless and engaging user experience.

Outside of work, Charily’s passion for creative expression—especially through cosplay and pop culture—continues to inspire her work and adds a fresh, artistic perspective to everything she does.

Anya Skelton-Semeri

Financial Coach & Educator

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10 years ago she started her journey to becoming mortgage-free. In her spare time, she enjoys getting out with her family, walking her dogs, and getting stuck into her garden.

Jeuel Sumalpong

Executive Assistant

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With a Bachelor’s Degree in Psychology and love for joining organizations, she personally believes that people’s engagement and empathy are two key motivations when it comes to her professional improvement. Jeuel has a great passion for writing, reading, singing, and gaming, hence, having the never-ending mission to delve in areas that interest her greatly in life.